the backstory. 

With love,
Luna

I AM KATE

The woman behind With love, Luna.

I am a nurse, aromatherapist, mother, lifelong lover of nature, books, the moon and anything slightly witchy, magical and weird. 

I am also a huge contradiction.

I love science and spirituality. I am happiest in the woods with my little boy and terrier or with my nose in a book, preferably in the bath. I also work for the NHS and have spent years surrounded by medicine, trauma and very real life chaos. 

Somewhere along the way, I realised those two worlds don't actually need to be at war with each other. There is room for both. 

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HOW DID WITH LOVE, LUNA BEGIN?

Rewind about 10 years ago, as a raging insomniac with agoraphobic tendencies, I started to really lean into herbal healing, and aromatherapy became my new hyper fixation. It was lockdown in 2020 when I really went all in and developed the "Send Me To Sleep" pillow spray. 

That original potion is still part of With love, Luna today and remains the best seller. 

What started as a tiny idea grew into hundreds of orders, new products, new rituals and eventually a business that became something much bigger than I had originally imagined. 

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Life changed. I became a mum. My whole world tipped upside down and inside out. My own relationship with spirituality deepened, and eventually I stopped keeping the witchy side of myself tucked away in the broom cupboard. 

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SO WHAT IS WITH LOVE, LUNA?

It is aromatherapy.

It is crystals, candles, smoke, spells and little bottles of botanical goodness. 

It is the ritual you reach for when you need to slow down, reset, let go, feel grounded, feel energised or simply feel a bit a little more like you. 

But most importantly, it is practical. 

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Sometimes ritual is lighting a candle and deciding you're done carrying something heavy. 

Sometimes it is rolling an essential oil onto your wrists during a difficult day.

Sometimes it is pulling a tarot card, reflecting, then spraying your pillow and going to bed. 

And sometimes it is admitting that the most spiritual thing you can do is put your phone down and have a fucking rest for once. 

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MADE FOR REAL LIFE

Everything I create is designed with real life in mind. 

The stressful days. The sleepless nights. The new beginnings. The endings. The hormonal chaos. The moments where you feel completely fine and the moments where you absolutely do not. 

My aim isn't to tell you how you SHOULD feel.

It is to create beautiful, intentional tools that help you create a little space for how you WANT to feel.

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Calmer.

More grounded.

Energised. 

Unburdened.

Protected. 

Sensual.

Witchy.​

Whatever you need that day. 

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A LITTLE MAGIC, WITHOUT THE BULLSHIT

With love, Luna sits somewhere between the botanical and the magical. 

I am passionate about using natural, plant based ingredients and everything I create is vegan and made with intention. I choose botanical ingredients, pure essential oils and ethically sourced materials, while avoiding unnecessary synthetic fragrances, colours and preservatives. 

I care about beautiful ingredients, thoughtful formulations and the sensory theraputic side of aromatherapy, while also believing there is something pretty special about intention, symbolism and ritual. 

You don't have to believe in magic for a ritual to mean something.

You don't have to be spiritual enough.

You don't have to know what you're doing.

You can simply light the candle, roll the oil onto your wrists, take a breath and see what happens. 

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That's the kind of magic I am interested in. 

The every day kind.

The kind that fits into actual life. 

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So, welcome to my space,

come as you are, stay as long as you like.

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